UTM Link Builder

Build campaign tracking URLs with UTM parameters.

Website URL

Campaign source *

Campaign medium *

Campaign name *

Campaign term (optional)

Campaign content (optional)

Source, medium and campaign are required. These parameters show up in Google Analytics so you can track where traffic comes from.

Enter a URL plus source, medium and campaign to build your tracking link

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How to use the UTM Link Builder

Simple, free and instant - no sign-up required.

Fill in your details

Enter your page info in the fields - everything is generated in your browser, nothing is uploaded.

Adjust the options

Tweak the settings to build exactly the markup or URL you need.

Get the code instantly

Your tags, code or URL build live as you type - no waiting and no processing queue.

Copy & paste into your site

Copy the output or download the file, then drop it into your page head, server config or CMS.

Frequently asked questions

Useful information about UTM Link Builder.

What are UTM parameters?

UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign and more) that tell analytics tools where your traffic came from. They're essential for tracking marketing campaigns.

Which UTM parameters are required?

Source, medium and campaign are the three you should always set. Term and content are optional, typically used for paid-search keywords and A/B-testing different links.

Do UTM tags hurt SEO?

Not when used on campaign links (ads, emails, social). Avoid putting UTM-tagged URLs in your internal site navigation or sitemap, as they can create duplicate-URL noise — use a canonical tag if needed.

UTM Link Builder Online - EveryFileTool